Monday, 22 July 2013



Organizations can undertake high-profile strategic initiative including :

-supply chain management (SCM)
-customer relationship management (CRM)
-business process reengineering (BRP)
-enterprise resource planning (ERP)

  1. Supply Chain Management

-involves the management of information flows between and among stages in a supply chain to maximize total supply chain effectiveness and profitability.
-four basic components of supply chain management include :

  • supply chain strategy
  • supply chain partner
  • supply chain operations
  • supply chain logistics
Effective and efficient SCM system can enable an organization to :
  • decrease the power of its buyers
  • increase its own supplier power
  • increase switching costs to reduce the threat of substitute products or services
  • create entry barriers thereby reducing the threat of new entrants
  • increase efficiencies while seeking a competitive advantage through cost leadership
2.     Customer Relationship Management
  • involves managing all aspects of a customers relationship with an organization to increase customer loyalty and retention and an organization profitability
  • CRM is not just technology,but a strategy,process, and business goal that an organization must embrace on an enterprisewide level.
3.     Business Process Reengineering
  • a standardized set of activities that accomplish a specific task,such as processing a customer order.
  • the analysis and redesign of workflow within and between enteprises.
4.     Enterprise Resource Planning
  • intergrates all departments and functions throughout an organization into a single IT system so that employees can make decisions by viewing enterprisewide information on all business operations

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