Organizations can undertake high-profile strategic initiative including :
-supply chain management (SCM)
-customer relationship management (CRM)
-business process reengineering (BRP)
-enterprise resource planning (ERP)
- Supply Chain Management
-involves the management of information flows between and among stages in a supply chain to maximize total supply chain effectiveness and profitability.
-four basic components of supply chain management include :
- supply chain strategy
- supply chain partner
- supply chain operations
- supply chain logistics
- decrease the power of its buyers
- increase its own supplier power
- increase switching costs to reduce the threat of substitute products or services
- create entry barriers thereby reducing the threat of new entrants
- increase efficiencies while seeking a competitive advantage through cost leadership
- involves managing all aspects of a customers relationship with an organization to increase customer loyalty and retention and an organization profitability
- CRM is not just technology,but a strategy,process, and business goal that an organization must embrace on an enterprisewide level.
- a standardized set of activities that accomplish a specific task,such as processing a customer order.
- the analysis and redesign of workflow within and between enteprises.
- intergrates all departments and functions throughout an organization into a single IT system so that employees can make decisions by viewing enterprisewide information on all business operations
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